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Kimberly-Clark Introduces Hybrid Style Diaper in Brazil

Huggies Eco Protect combines washable diaper with disposable absorbent core

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By: Karen McIntyre

Editor, Nonwovens Industry

Kimberly-Clark has launched a hybrid style diaper in Brazil through the Huggies Eco Protect brand. The product includes a reusable diaper in adjustable sizes from small to extra large, made from 100% washable fabric, as well as a disposable absorbent pad. When used together, the product reduces the volume of waste discarded in the environment by up to 28%, according to the company.
 
The Huggies Eco Protect line also features diapers with soft, plant-based materials, reducing the use of virgin plastic and using natural fibers with up to 12 hours of absorption.
 
“We know that consumers are increasingly concerned about the environment and, with the creation of the Eco Protect line, we seek to offer families an alternative that guarantees protection and baby care, while being more sustainable. We are constantly researching to develop high-quality, sustainable products so people can make responsible choices without compromising their confidence in what they buy,” says Alan Sneiger, marketing director, Latin America. 

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